My Journey

The Early Days

I got training in CS, customer research, and design in college. Passionate about understanding customer behavior, in my first job I developed a method merging group interviews and Dungeons and Dragons immersive storytelling.

Crafting Change Through Design

Got a master's in HCI from Carnegie Mellon.

In the SF Bay area, I learned from executive leaders the power of Design to shape products and, through them, the organization.

Leading a Discipline

I left the US for Spain to work on disruptive innovation. I led the UX Design practice and learned the impact of team collaboration and diversity of views.

Leading with Impact across Cultures and Geographies

I learned the importance of data-driven decisions at Google, Ford, and Capital One.

I led teams on three continents to create quick experiments but lasting impact.

I co-founded a start-up and was a coach and mentor for students and UX professionals in the US, South America and Spain.

Leading a Large Design Organization through Change

As acting VicePresident of Product Experience at DocuSign, I managed a team of over 100 professionals during significant change. Working closely with executives, we created and launched a new operational approach for our product teams.

I also championed an Experience team commitment to fostering community and unity, which became the foundation for our team's successful evolution.

Interests

Talking, giving back, meeting with creative thinkers. Let’s dive in.

See Interests